In 1978, Horst Rechelbacher founded Aveda Corporation and ushered a new consciousness into the world of beauty. Nearly two decades later, after selling Aveda to Estee Lauder, he shifted his focus to Intelligent Nutrients, a health and beauty company that lives to the highest standards of 100% food-based, safe and organic ingredients.

I just discovered this great introduction to Intelligent Nutrients.  Its a couple years old, but still very informative.